Bobo Choses was created in 2008 by the catalan Art Directors Laia Aguilar and Adriana Esperalba. The idea behind it was to create a friendly clothing brand that could speak to children in their own language. Comfortable clothes and carefully selected colours go hand in hand with playful, poetic and imaginative prints: each Bobo Choses collection is a fantastic world on its own, with its singular illustrated characters and its own story. As a result, collections are fun, unique and meaningful for children.